02
It’s like the Spotify app, but better
For a TV concept test, I built a fully functional, working application with Cursor. Participants could pick up a real remote, log into their own account, see their own content, and navigate freely on actual hardware. It looked and behaved like the real thing because, in most ways that mattered, it was.
This hadn't been done on our team before. TV concept tests usually rely on static flows or scripted walkthroughs, and there's always this awkward moment where you're asking someone to imagine that this is their music, their library, their home screen. You get feedback, but you're always wondering how much of it is real and how much is just people being polite about a demo.
When we removed that layer of pretend, the whole dynamic shifted. People just behaved like themselves. They browsed the way they'd browse at home. They got confused where they'd actually get confused. Researchers could observe genuine reactions to real content in a real navigation context, and the team walked away with a kind of confidence in the findings that we simply hadn't had before.
I pushed for this test and co led it across design, engineering, and research. It took some convincing, but it was worth it.
This is what the Cursor-coded prototype looked like in real life, on a real TV, using real content.